Focus on a market need
Which is more likely to lead to a successful startup business?
- I have a brilliant idea for an awesome new technology It rocks!.
- I work in the … industry and our biggest challenge is … And I have a simple solution to solve it.
When we ‘relaunched’ Racemi in 2002, we had a terrific technology roadmap and were going to bring Utility Computing to the world. Nobody wanted it. It did not solve any specific need. Only when Racemi re-engineered and then targeted the software at solving specific data center problems did their business take off.
Are you waiting to be an entrepreneur because you don’t have any brilliant ideas? Great ideas can sometimes be a bad thing. They prevent you from focusing on what your customers want. Customers don’t care how wonderful your technology is. They just want to solve a problem.
Find a significant un-met need in a growing, referencable market. And solve that need in a way that is easy for your customers to buy and deploy.
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One Response to “Focus on a market need”
Wayt King
May 31st, 2007
I agree. Build stuff people need or want. Everything else follows from that. It’s pretty simple.
Unfortunately, lots of technical people build “a solution looking for a problem.”
BTW, thanks Paul for turning me on to the http://www.venturehacks.com/ blog - it’s xclnt.
wayt